How important are church graphics?
But what makes graphics effective, and how important are church graphics? After all, isn’t the message of the Gospel alone enough to capture hearts and attention?
As it turns out, church graphics play a crucial role in your church. They help reach and connect with visitors and first-time guests. Here’s what you need to know about the important role of church graphics!
We live in a visual culture
America is over-saturated with images. From social media to TV commercials, the average American is exposed to roughly 10,000 ads each day. Because of how many images people are exposed to and how quickly they can be processed, people will decide in a fraction of a second if an image is worth a second glance.
For churches and ministries to have a visual impact in the community, whether through t-shirts your outreach teams wear or an invite card they hand out, the graphics should be sharp, high-quality, and clearly communicate a call to action.
The standard is high because so many secular industries and businesses are vying for the attention of consumers. To compete with the cultural norm, your graphics can be no less than excellent. After all, we should be intentional with the designs our churches put out into the community because the best message in the world [Jesus] deserves the best presentation.
Your graphics communicate more than one message
Another reason why church graphics are so important has to do with the message they communicate. Simply placing some words on a picture may not communicate the message you’re hoping for. Since a graphic can communicate so many things, consider some of the points a visitor might think about after seeing your church graphics.
- What demographic of people attends this church?
- Does this church care about excellence?
- What do they want me to do?
- What makes this church different from every other church?
- Will I be accepted here?
- Does this church care about me/the community?
These questions go far beyond a simple announcement of an upcoming church potluck. Poor graphics communicate a message that is a poor reflection of your church’s ability to do things well. Your graphics can also communicate a misleading message as well. We want to be truthful and honest in how we communicate to others and good graphic design is an effective way to achieve that.
Church graphics create an emotional bond with your church’s “brand.”
A brand isn’t your logo, fonts, or colors and it isn’t what you say or who you think you are. A good brand is what other people say about you or how you make them feel. On the other hand, when church graphics are done well, they can create an emotional bond with members and visitors alike. Think about some popular brands that have impacted you in either a positive or negative way. How do you feel when you see the golden arches? What about the Nike swoosh or the Apple logo?
Regardless of how you feel about these companies, their logos or brands probably resonate with you in either a positive or negative way. Your church’s brand can communicate the same feelings. If you have a strong community presence, then your church logo will probably have a good emotional response from guests.
Your graphics communicate the same thing. By unifying your brand and having all of your images carry the same “feel” or “brand,” you can resonate in the hearts and minds of the community. Furthermore, the more exposure someone has to your brand, the more they’ll notice it and feel connected.
Whether through your church website, social media, invite cards, sermon graphic series, or something else, by unifying your church brand through your graphics, you will slowly start to build a connection with the community without them even realizing it.
One of the best ways to optimize your brand and create unity through church graphics is to hire a professional church graphic design service like Enduo Media. We specialize in creating graphics that will increase your brand strength and capture the attention of your guests. If you’re interested in finding out more about the importance of church graphics, schedule a call with one of our graphic design experts. Let us help you reach your community and leave a good impression on your visitors!